Coastland Center Is Building a Steakhouse Row Down the Parkway From Grey Oaks

"[We] would love to be open by the end of 2026, but otherwise early 2027, based on construction," Rob Luzzi of RAVentures Hospitality Group told Naples Press about the Oar & Iron Raw Bar & Grill rising in the Macy's parking lot at Coastland Center. That forecast fits the whole western edge of the mall, where Golden Gate Parkway meets U.S. 41.

Three restaurants are under construction there. A Brazilian churrascaria, a Mediterranean steakhouse and a surf-and-turf grill are taking over spots that held a Mexican chain, a pizzeria and empty pavement. The forecasts for all three fall between the end of 2026 and early 2027. For anyone in Grey Oaks, Coastland is a straight run west on the Parkway, and through the heart of this season it will mostly be a place to catch a film while the dinner row is rebuilt around it.

Six Outparcels, Two Gone Dark

Coastland's western end grew one freestanding restaurant at a time. According to the Naples Press column, the Cheesecake Factory did well there for years, and buildings for CMX CinéBistro, Uncle Julio's, Bahama Breeze Island Grille and Twin Peaks followed. Oar & Iron will be the sixth hospitality outparcel on that end of the property.

Two of those buildings are now empty. Uncle Julio's moved out in February after about three and a half years at Coastland. Bahama Breeze closed when Darden Restaurants shut 15 locations of that brand in May 2025. As of Gulfshore Business reporting in late September, Darden had no short-term plan for the Naples building at 2088 Ninth St. N.

The addresses run close together on Ninth Street North:

Each of the incoming concepts is built around grilled meat, and two of the three put a firepit on the patio. The sections below go from the corner closest to Fleischmann Boulevard around to the Parkway.

The Fleischmann Corner Gets a Patio Built for Evenings

Oar & Iron is going up on a cleared parcel in the southwest corner of the Macy's lot. The original sign on the site said "Coming late 2025." The plans call for 5,899 square feet inside and an 1,833-square-foot patio with a firepit under a louvered pergola. The patio sits next to the main entrance, on the corner of Fleischmann Boulevard and U.S. 41.

The concept is a Florida version of 110 Grill, a Northeast chain named for the Massachusetts road where it started. Oar & Iron uses lighter, nautical colors and larger outdoor dining areas, and its menu leans further into seafood and steak, with a raw bar. Gulfshore Business reported that the whole menu is available gluten-free. The current Naples menu includes ahi tuna, calamari, coconut shrimp, clams and octopus.

You can try the concept now, well before the Coastland building is finished. The first Oar & Iron opened in late 2023 at Founders Square, at Collier Boulevard and Immokalee Road in North Naples. Coastland will be the brand's fifth location, after Fort Myers, Parrish and a Babcock Ranch restaurant that opened in April.

An Old Steakhouse Space Goes Back to Steak

Rodizio Grill is moving into a space with a long history of red meat. The inline unit at the mall entrance next to CMX CinéBistro was Ted's Montana Grill, then Pate's House of Prime Rib, then Aurelio's Pizza. Rodizio is combining that space with the empty unit beside it for 9,160 square feet of indoor dining at 2048 Ninth St. N. That is much larger than the Rodizio that has been open at Coconut Point in Estero since April 2016.

The new restaurant will have no patio, and the reason has to do with how the food reaches the table. At a churrascaria, gauchos carry rotisserie-grilled meat on skewers and carve it tableside. The project's architect, Jeff Knighton, told the Naples Design Review Board that walking skewers in and out of the front door to serve an outdoor area "would be tricky from an operations standpoint," as Gulfshore Business reported. The board's conditions mean the old patio fence has to go or be dressed with benches and plants, and the long north wall has to be softened with approved artwork or greenery.

Rodizio Grill's Naples page says the restaurant opens in 2026. It will be the chain's third in Southwest Florida, with a gourmet salad bar, more than a dozen rotisserie meats, fresh-pressed juices, and private and semi-private rooms for events. The May column in Naples Press gave a range of late 2026 or early 2027.

The Uncle Julio's Mural Goes White and Gold

The former Uncle Julio's sits at 2096 Ninth St. N., on the mall's northwest corner at U.S. 41 and Golden Gate Parkway. Atlantic Forge Mediterranean Steakhouse is renovating the nearly 11,500-square-foot building.

The biggest change will be visible from U.S. 41. The large, colorful mural on the west wall will be painted white, with the restaurant's name in gold letters. The ironwork around the patio is coming out, and Italian cypress, bougainvillea and podocarpus will replace the agave and umbrella plants. The Naples Design Review Board gave final approval to the façade, landscaping and signage on Aug. 26.

The patio is where this building gets its fire. "Our proposed improvements include the addition of firepit tables, freestanding firepits, some planters and a built-in gas fireplace feature on the patio," Jason B. Taylor of Taylor Studios told city staff and board members, according to Gulfshore Business. The opening is expected in early 2027.

Across U.S. 41, a Steakhouse Becomes a Clinic

On the other side of the highway, one dinner room has gone the opposite direction. Dorona, the Aielli Group's modern Italian steakhouse, closed in May 2025 after more than seven years at the south end of the Centre Pointe retail center, on the northeast corner of U.S. 41 and Golden Gate Parkway. The 7,380-square-foot space at 2110 Tamiami Trail N. had also housed TGI Friday's and Midtown Kitchen & Bar.

Northwestern Concierge Clinic is building it out now. The clinic is affiliated with Chicago-based Northwestern Memorial HealthCare, which already runs Northwestern Medicine Concierge Medicine Naples on Fourth Avenue North in Old Naples. That means the intersection is losing a steakhouse on its northeast corner while three grill-and-steak dinner rooms take shape across the road on Coastland's side.

What This Season Looks Like at the Parkway End

Until the new restaurants open, the movie theater does most of the work at this end of the mall. CMX CinéBistro Coastland is posting daily showtimes this November. When CMX filed for Chapter 11 in July 2025, the Naples Daily News reported that the filing let the named theaters keep operating. Once Rodizio opens beside the theater, dinner and a film will be a one-entrance evening.

Inside the mall, there are a few additions from the past several months. Gelateria Made In Italy opened in the food court in September. Urban Planet held its grand-opening weekend from July 31 to Aug. 2. The mall has also listed See's Candies as an upcoming store.

Based on current forecasts, the new dinner rooms should arrive in roughly this order:

1. Oar & Iron Raw Bar & Grill, 2094 Ninth St. N.: the operator is aiming for the end of 2026, otherwise early 2027.
2. Rodizio Grill, 2048 Ninth St. N.: the brand says 2026, and the May Naples Press column said late 2026 or early 2027.
3. Atlantic Forge Mediterranean Steakhouse, 2096 Ninth St. N.: early 2027.

Oar & Iron's original sign promised late 2025, and the forecast has since moved back a full year. These dates are targets, so treat them that way when planning a winter dinner. For a holiday-season meal at this end of the mall, the patios you will be able to count on are the ones already serving guests.

If you'd like to know how the restaurant and shopping changes around Golden Gate Parkway fit into everyday life at Grey Oaks this season, Annie Hagstrom follows these corridors closely and is happy to talk them through with you. Book an appointment and let's talk about the part of Naples you call home.